Our Core Initiatives
Amrith Mitti – Nurturing Healthy Soil for a Sustainable Future
At 24 Mantra Organic, we believe that healthy soil is the cornerstone of sustainable agriculture and global food security. The alarming loss of over 50% of the world’s fertile topsoil in the past century, soil that supports 95% of our food production, poses a critical challenge. In India, the situation is equally concerning, with 62% of agricultural land containing less than 0.5% organic carbon, pushing vast regions toward desertification.
Our Amrith Mitti initiative is our resolute response to this crisis. Through regenerative agriculture, we aim to reverse soil degradation and build resilient farming systems that can thrive for generations.
We employ a data-driven, scientific approach, conducting comprehensive soil profile studies to assess both macro- and micronutrient levels. Based on these insights, we design region-specific, customized agronomic solutions that reduce farmers’ dependency on external inputs while preserving crop quality and yield.
In collaboration with our network of over 34,000 farmers, spanning from the valleys of Kashmir to the coasts of Tamil Nadu, we implement practices that increase soil organic carbon, reduce cultivation costs, and secure long-term soil vitality. Regular testing and monitoring ensure measurable progress, supporting India’s mission to achieve land degradation neutrality by 2030.
Our Work is Grounded in Quantifiable Impact
We are committed to securing the future of food, empowering farmers to grow sustainably, and restoring the very soil that sustains life.
Amrith Mitti follows a methodical, multi-phase approach to soil regeneration:
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Comprehensive Soil Testing
We conduct in-depth assessments of soil profiles across diverse regions, evaluating parameters such as organic carbon (OC), pH, electrical conductivity (EC), macronutrients, and micronutrients. This precise data forms the basis for targeted, region-specific solutions designed to enhance soil health and productivity.
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Tailored Agronomic Practices
Based on soil test results, we design region-specific plans to enhance soil organic matter, optimize crop yields, and reduce reliance on off-farm inputs. These targeted interventions immediately improve soil fertility and structure, laying the foundation for long-term productivity. -
Farmer Engagement and Training
Working closely with our network of over 34,000 farmers, we provide hands-on training in sustainable agricultural techniques, with a strong emphasis on soil regeneration and carbon sequestration. -
Monitoring, Verification, and Continuous Improvement
We track soil health over a five-year period, measuring changes in organic carbon content, yield quality, and land productivity. Baseline data is compared with post-implementation results, and practices are continually refined to ensure maximum impact. -
Scaling and Incentivizing Success
Progressive farmers who demonstrate exceptional results are recognized, encouraged, and provided with additional resources. By serving as role models within their communities, they inspire wider adoption of sustainable farming practices.
Seed Multiplication for Pure, Organic Food
At 24 Mantra Organic, our commitment to high-quality organic food and sustainable farming practices lies at the heart of everything we do. A key element of this commitment is ensuring that our farmers have access to dependable, certified organic seeds, the very foundation of a healthy, productive harvest.
We source certified seeds from trusted regional agricultural research institutions, known for their expertise in developing high-yield, disease-resistant crop varieties. Once these foundation seeds are acquired, we multiply them through a carefully managed seed multiplication process, expanding their availability across villages and farming communities.
These seeds are meticulously selected for their varietal purity, guaranteeing consistent harvests, improved crop resilience, and adaptability to specific agro-climatic conditions. Healthier crops require fewer inputs, reducing farming costs while supporting organic agriculture and environmentally responsible farming methods.
By empowering farmers with pure, high-quality organic seeds, we are not only strengthening farm productivity but also building a more sustainable and cost-effective agricultural ecosystem that benefits both the farmer and the consumer.
Through region-specific training and tailored agronomic guidance, we empower farmers to maximize the potential of these premium organic seeds. For our consumers, this dedication translates into trust, trust that every product from 24 Mantra Organic is grown with precision, care, and an unwavering commitment to purity, starting from the very first seed.
We take pride in working hand-in-hand with farmers and collaborating with leading agricultural research institutions to create a future where high-quality organic food and sustainable farming practices thrive together. This farmer-first, science-backed approach ensures that our consumers receive nothing but the purest, most nutritious produce, grown with respect for both people and the planet.
The Community Good Food Manthan
A Collaborative Approach to Food and Well-being
The Good Food Manthan is envisioned as a vibrant hub for knowledge exchange and collaboration in the realms of food, nutrition, diet, and health. This initiative brings together a diverse network of researchers, educators, practitioners, and advisors dedicated to promoting healthy eating habits, advancing nutrition awareness, and building sustainable food systems.
By fostering the sharing of expertise, research, and real-world experiences, this platform empowers individuals and communities to make informed, mindful food choices. Through dialogue, innovation, and collaboration, Good Food Manthan aims to inspire a future where community wellness and nutritious, sustainable food go hand in hand, improving health outcomes while caring for the planet.
Amrith Mitti
Seed Multiplication
The Community
Amrith Mitti Healthy soil :
At 24 Mantra Organic, we understand Healthy soil is the foundation of sustainable agriculture and food security .The loss of more than 50% of the fertile topsoil, which is essential for 95% of the world's food, over the past century is concerning. India is on the verge of desertification as 62% of its agriculture presently has less than 0.5% organic carbon. Our Amrith Mitti initiative responds by promoting regenerative agriculture as a means of halting this decline and creating robust farming systems.
We employ a data-driven methodology, performing comprehensive studies of soil profiles for both macro and micronutrients. While preserving crop quality and quantity, region-specific customized agronomic solutions lessen farmers' need on off-farm inputs. Working together with a network of more than 34,000+ farmers spread across from Kashmir to Tamil Nadu, we put policies that enhance soil organic carbon, lower cultivation costs, and support long-term soil health in partnership with our farmers supporting India's objective of becoming land degradation neutral by 2030, with regular testing and monitoring guarantee ongoing development.
Our work is grounded in quantifiable impact : ensuring the future of food, assisting farmers in growing sustainably, and reclaiming the soil that supports life.
Amrith Mitti employs a methodical, multi-phase approach
Comprehensive Soil Testing : We do thorough assessments of soil profiles in several different regions, checking for organic carbon (OC), pH, electrical conductivity (EC), macronutrients, and micronutrients. Targeted solutions are based on this data.
Tailored Agronomic Practices : We create region-specific plans to increase soil organic matter, maximize crop yields, and lessen the need for off-farm inputs based on test results. Soil fertility and structure are immediately improved by these remedies.
Farmer Engagement and Training : We collaborate with a network of more than 34,000+ farmers to offer practical training in sustainable farming practices, with a focus on soil regeneration and carbon sequestration.
Monitoring, Verification, and Continuous Improvement : To assess the influence on organic carbon content, yield quality, and land productivity, we monitor soil health over a five-year period and compare baseline data with post-implementation outcomes and revising the practices.
Scaling and Incentivizing Success : Progressive farmers who show promising outcomes are acknowledged, encouraged, and given additional support to serve as community role models and promote sustainable practices.
Seed Multiplication For Pure Food :
At 24 Mantra Organic, our dedication to high-quality food and sustainable farming forms the foundation of everything we do. Ensuring farmers have access to dependable, pure seeds is a crucial part of this process. That’s why we source certified seeds from regional agricultural research institutions. Once we acquire these foundation seeds, we further develop successive generations to expand coverage across different villages. These meticulously cultivated seeds are chosen for their varietal purity, ensuring consistent harvests, disease resistance, and adaptability to specific growing environments. This means healthier crops requiring fewer inputs, which not only supports farmers but also promotes a more sustainable and cost-effective approach to agriculture.
Through region-specific training and tailored guidance, we empower farmers to make the most of these premium seeds. For our consumers, this effort translates into trust. Choosing 24 Mantra Organic means choosing products grown with precision, care, and an unwavering commitment to purity—starting from the very first seed. At 24 Mantra Organic, we take pride in working hand-in-hand with farmers and academic institutions to build a future where high-quality food and sustainable farming thrive together.
The Community Good Food Manthan :
A Collaborative Approach to Food and Wellbeing :Good Food Manthan aims to be a vibrant hub for knowledge exchange and collaboration. We bring together a diverse community of researchers, educators, practitioners, and advisors in the fields of food, nutrition, diet, and health. This platform fosters the sharing of expertise and experiences, empowering individuals to make informed choices about their food and leading to a healthier and more sustainable future for all.
